My parents run a small neighborhood pharmacy in a residential neighborhood of Seoul. The neighborhood pharmacies in Korea when I was young were not like the pharmacies in America. It primarily served as the first line of defense against the illness for the neighborhood. Hospitals were only places you went if you were truly sick. This was the time before nationalized healthcare, before the battle between pharmacists and doctors (an outcome which you could have guessed, pharmacists lost).
But I digress. I was trying to say, although the pharmacies were primarily where pharmacists prescribed medicine, they did sell some of the other items you might think to find in normal pharmacies in America, like hair dye.
Why do I mention hair dye? Well, I was just reading an article about how Korean women’s hair transformed economy through wigs (https://www.atlasobscura.com/articles/women-hair-wigs-south-korea), and it reminded me of how when I was young, my mother was frequently asked by a customer, “What color hair dye do you use? Give me that one.”
My mother has never used a hair dye so you ask why would someone ask that? Because instead of jet black hair that most Koreans are known for, my mother has naturally dark brown hair, which is just slightly wavy, and lots of it. My grandmother on my maternal side was the same way. Long, long dark brown, slightly wavy hair. Both me and my sister have that too. I guess we won the hair lottery since it is heavy, never stops growing (my grandmother had at one point grown it down to her ankle and turned it into a hair ornament for her mother).
I digress again. My mom would sort of smile and recommend a brown hair dye we had on the shelf. I mean, when she first started helping my father out at the pharmacy, she’d tried to explain that it was her natural color, but no one would believe it. So later she’s like, why not? Might as well sell the hair dye.
Why do I bother with this story at all?
First to point out, Korea has always been a society that, as nice as people are, has had a hard time accepting people who are different. And to show how, over the years, we become inured to this push to conform to societal norms, at least outwardly.